26th Global

Mentoring, Coaching and Supervision Conference

1-3 June 2020

26th Global

Mentoring, Coaching and Supervision Conference

1-3 June 2020


MASTERCLASS: Empowering choices – Business Coaching at its best with Akram Sabbagh & Andrew Mackenzie

MASTERCLASS: Empowering choices – Business Coaching at its best

Type: Workshop

Session on 1 June 2020 09:00 UTC - View on timetable


If you have booked this MasterClass please ensure you register to attend at  Please download this workbook for use during the MasterClass.

Join Andrew Mackenzie and Akram Sabbagh in a Masterclass to explore Business Coaching at its best. With close to 40 years of Business Coaching between them, Akram and Andrew have built long, sustainable, and successful practices in Australia and overseas. As a team, and as individuals, they have worked with organisations on the big end of town (including IBM, Google etc) through to small to mid-tier businesses .

This masterclass covers a variety of specific topics including:

Business Coaching

  • Why it is different to Executive, Team and other forms of coaching?
  • Why and How is it different to Business Consulting?

Skills and Experience vs. Tools and Frameworks

  • What is needed and when?
  • Determining the kind of coaching a business and its people need

The Frameworks that create powerful and enduring change for businesses

  • If these 2 coaches could pick 3 frameworks to use with any business, what would they be?
  • Sharing the frameworks
  • Explaining how they are deployed the coaching in businesses of all sizes

Return on Investment

  • What is it?
  • How do you assist a client to determine their ROI on coaching?
  • What is the formula?

This Masterclass is a cut-down version of a 2 Day programme run for business coaches that teaches and shares the science and art of coaching in business. A pre-requisite is a working knowledge of coaching and coaching processes at Practitioner level or above.


Akram Sabbagh is an accomplished Business Coach and Mentor based in Perth, Western Australia. As a professional coach for over 18 years, he has worked with many large and small family businesses as well as partnerships and corporations, coaching on strategy and vision, leadership etc. His work takes him across the country as a keynote speaker at conferences as well as a coach and mentor for Boards and Leadership Teams.

Ak is the Founding President of the EMCC Asia Pacific Region (EMCC APR) and works with a board of passionate professionals in the industry across Asia and the Pacific to bring the ethos, rigors, and philosophy of the EMCC to the region.

Andrew Mackenzie is currently the Managing Director of BQ Choices a boutique business coaching firm. He has run two mid-size coaching firms in Australia and New Zealand as well as clocking up over 20,000 hours of coaching. He has mentored and trained over 50 coaches over the past 20 years. He has a Masters of Business Coaching from Wollongong University (Aaustralia) and is accredited by EMCC at Master Practitioner level.